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My Design enables you to create and customise your own Sheath and Wrap dress designs.
We have curated a stunning selection of 23 fabric colours and designs. All fabrics are made from 100% natural fibres including fine wool crepe, merino wool jersey and organic cottons.
My Design lets you customise your dress designs instantly be selecting different fabric options, necklines, sleeves, dress lengths and more.
All dresses are semi-custom made on demand in Australia based on your body measurements and needs. By making clothing on demand locally we are reducing the amount of clothing going to landfill and carbon emissions from global distribution channels.
Sign-up today for early access and pre-orders ahead of our public launch.
Explore today - we are now in BETA Launch Phase.
We believe in the visibility of all women, celebrating their diversity and unique propositions. Able bodied, restricted by mobility or living with one of many medical conditions.
Everyone women has the right to fashion wellness and style. With clothing alterations, semi-custom made or couture clothing each women is the hero of her own story - she is more than the fashion label she is wearing.
Our local Artisan Makers, without judgement, are the only people who need to know your body measurements. Only mannequins come in standard sizes, each woman is born unique.
"When women dress we want to them to feel at once themselves, with an effortless comfort and self-confidence to live their life."- Founder, Simple Chic Women -
Natural Fabrics are made from plant and animal fibres. Our favourites include: Linen, Super Fine Merino Wool and Organic Cotton to name a few. All offering quality attributes for wearers: allowing our body to breathe, providing thermo-regulation, flame resistance and much more.
Naturally sustainable and biodegradable. Good for people and our planet.
At the heart of our business are local communities of talented independent Artisan Makers: women's Custom Designers, Pattern Makers, Couturiers, Tailors and Seamstresses. All sharing our passion for placing their Client's clothing needs first in the making process.
The vast majority of Artisan Makers, locally and globally are women themselves, all with inspired stories, striving to grow their business, contribute to their families, communities and their own independence.
