Our Circular Clothing System has been informed by global best practice principles of the Circular Economy. Our source of inspiration has been the Ellen Macarthur Foundation.
What is a Circular Economy? A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Our Three (3) Key Pillars of Impact are summarised below:
We design out waste by producing only customised women's clothing on demand based on each client's needs and style preferences. Eliminating inventory, over production and consumption of women's clothing. All our clothing is made locally in Australia to reduce carbon emissions which would otherwise be produced with overseas manufacturing and distribution logistics.
We believe in extending the life of women's clothing already in circulation by providing women with inspiration, education, products and services to help them effectively care, store, mend, up-cycle, re-sell and recycle their loved clothing. Also by creating new clothing which is more custom made for each women's unique silhouette and needs our hope is that each garment will be worn more often, cared for and loved for years to come.
We love and recommend 100% natural fabrics for women's body wellness and lifestyle. By making clothing from 100% natural fabrics, which are ethically and sustainably grown, we are using both renewable and biodegradable resources. Good for people and our planet.