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Made Unique for Her. Fashion Wellness for Women's Body & Mind.
Our Simple Chic foundations are built on the principles of a Circular Economy and Circular Society working together within Planetary boundaries.
Our Circular Clothing System has been informed by global best practice principles of the Circular Economy. Our source of inspiration for many years has been the Ellen Macarthur Foundation.
What is a Circular Economy? A circular economy is a transition away from the current linear economy of take-make-dispose. Instead, the circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Our Three (3) Key Pillars of Impact are summarised below:
1. REUSE
We believe in extending the life of women's clothing already in circulation by providing women with inspiration, education, products and services to help them effectively care, store, mend, up-cycle, re-sell and recycle their loved clothing. Also by creating new clothing which is more custom made for each women's unique silhouette and needs our hope is that each garment will be worn more often, cared for and loved for years to come.
2. RENEW
We love and recommend 100% natural fabrics for women's body wellness and lifestyle. By making clothing from 100% natural fabrics, which are ethically and sustainably grown, we are using both renewable and biodegradable resources. Good for people and our planet.
3. REDUCE
We design out waste by producing only customised women's clothing on demand based on each client's needs and style preferences. Eliminating inventory, over production and consumption of women's clothing. All our clothing is made locally in Australia to reduce carbon emissions which would otherwise be produced with overseas manufacturing and distribution logistics.
While the Circular Economy principles, without question are necessary, they distinctly focus on solving the current ecosystem damage resulting from today's system of over production and consumption.
We believe a more holistic approach is needed. One which acknowledges that we have planetary boundaries within which we must work and two, the need to address the social damage resulting from injustice and inequality across our economic systems and our planet.
The proposition of a Circular Society, is one which transitions away from social relations characterised by autocracy, separation and individual profit maximisation ... to social relations characterised by collaboration: shared goals, inclusion, reciprocity and participation.
Intrinsically, our business model is aligned with the proposition and principles of a Circular Society.
Our Circular Society Impact Pillars include:
1. Inclusion
2. Collaboration
3. Community
4. Transparency
5. Innovation.
To learn more.
- Paul Hawkins, Founder of Project Drawdown, Environmentalist, Entrepreneur, Author and Activist
Our aim is to build ethical and sustainable practices into every aspect of our business and we recognise the importance of managing our end-to-end supply chain. Listed below are the actions on our journey.
Code of Conduct. Our Supply Chain Code of Conduct aims to define the standards and responsibilities across our supply chain.
We believe in transparency and working with independent global and local accreditation bodies and technology partners to ensure we challenge ourselves to achieve ongoing high standards of ethical, social and environmental responsibility.
Carbon Neutral Organisation. We Certified by Our Trace. Our Impact.
BCorporation Accreditation.Simple Chic have completed the BIA assessment and applied to become a Certified BCorporation. We are currently awaiting for our review with the BCorp Assessment Team. BCorporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Circular Economy - Ellen MacArthur Foundation.We seek guidance, tools and best practices from Ellen MacArthur Foundation in becoming a circular business. In order to ensure we are adhering to Ellen MacArthur circular model guidance, we have applied to their Circulytics Program. After accumulating a full year of financials and emissions data, we can be assessed and provided a rating score to measure annual progress.
Provenance.Org - Digitally Born Clothing.To help us deliver on our promise of transparency and traceability of women's clothing throughout the lifecycle we have identified and are seeking to partner with Provenance. A technology partner enabling brands to capture detailed data to communicate the origins and impact of their products. We look forward to updating you as we progress with our journey.
United Nations SDGs (Sustainable Development Goals)
Strategically our business is aligned to positively impact five United Nations (SDGs) Sustainable Development Goals.
UN SDG 3: Good Health and Well-Being.Ensure healthy lives and promote well-being for all at all ages.
UN SDG 5: Gender Equality.Achieve gender equality and empower all women and girls.
UN SDG 12: Responsible Consumption and Production.Ensure sustainable consumption and production patterns.
UN SDG 13: Climate Action.Take urgent action to combat climate change and its impacts.
UN SDG 17: Partnerships.Strengthen the means of implementation and revitalise the global partnership for sustainable development.
United Nations Fashion Industry Charter Signatory
Simple Chic has been accepted as a signatory to the UN Fashion Industry Charter for Climate Actionunder the auspices of UN Climate Change. As such, we'll be collaborating with fashion industry signatories to support the UN Climate Change implementation principles; aiming to accelerate transformative change needed in the fashion sector to reach GHG emission neutrality. Our impacts will be reported through CDP and disclosed to UN Climate Change.
Simple Chic Women is proud to have engaged and worked with Green Small Business for the development of our Environmental Management Plans. Green Small Business has provided independent verification that we have made a clear commitment to improving the management of all our significant environmental impacts and have put in place a policy and an action plan to deliver that commitment. Progress against our action plan will be reviewed annually.
About Green Small Business
Tim Maiden, Founder of Green Small Business, is an environmental consultant, policy advisor and Partner at CAG Consultants based in the UK, specialising in sustainability, climate change and community & stakeholder engagement.
Green Small Business is an environmental consultancy that has been advising governments, other public agencies and private business for many years on areas such as energy, waste and climate change. They have developed environmental management systems for organisations and businesses large and small.
Green Small Business is based on similar principles to ISO 14001 but allows small businesses to gain independent environmental certification in a way that is proportionate to the size of their business.
They also support businesses meet their environmental requirements to become B Corp Certified.