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Inspired and informed by global best practice principles of the Circular Economy.
Our Circular Clothing System has been informed by global best practice principles of the Circular Economy. Our source of inspiration has been the Ellen Macarthur Foundation.
What is a Circular Economy? A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Our Three (3) Key Pillars of Impact are summarised below:
1. REDUCE
We design out waste by producing only customised women's clothing on demand based on each client's needs and style preferences. Eliminating inventory, over production and consumption of women's clothing. All our clothing is made locally in Australia to reduce carbon emissions which would otherwise be produced with overseas manufacturing and distribution logistics.
2. RETAIN
We believe in extending the life of women's clothing already in circulation by providing women with inspiration, education, products and services to help them effectively care, store, mend, up-cycle, re-sell and recycle their loved clothing. Also by creating new clothing which is more custom made for each women's unique silhouette and needs our hope is that each garment will be worn more often, cared for and loved for years to come.
3. RENEW
We love and recommend 100% natural fabrics for women's body wellness and lifestyle. By making clothing from 100% natural fabrics, which are ethically and sustainably grown, we are using both renewable and biodegradable resources. Good for people and our planet.
Strategically our business is aligned to positively impact four United Nations (SDGs) Sustainable Development Goals.
UN SDG 3: Good Health and Well-Being
Ensure healthy lives and promote well-being for all at all ages. Learn More
UN SDG 5: Gender Equality
Achieve gender equality and empower all women and girls. Learn More
UN SDG 12: Responsible Consumption and Production
Ensure sustainable consumption and production patterns. Learn More
UN SDG 13: Climate Action
Take urgent action to combat climate change and its impacts. Learn More
Our aim is to build ethical and sustainable practices into every aspect of our business and we recognise the importance of managing our end-to-end supply chain. Listed below are the actions we are taking to support our journey.
Code of Conduct - We have created a Supplier Code of Conduct which aims to define the standards and responsibilities across our supply chain.
Additionally, we believe in transparency and working with independent global and local accreditation bodies and technology partners to ensure we challenge ourselves to achieve ongoing high standards of ethical, social and environmental responsibility and impact.
Accreditation Partners - To start us on our journey we have identified the following three independent accreditation bodies and brands through whom we are seeking accreditation: 1. Good on You an organisation which independently rates fashion brands for sustainability, ethicals & inclusion; and 2. BCorp Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Digitally Born Clothing- To help us deliver on our promise of transparency and traceability of women's clothing throughout the lifecycle we have identified and are seeking to partner with Provenance. A technology partner enabling brands to capture detailed data to communicate the origins and impact of their products.
We look forward to updating you as we progress with our journey.
