1. Start with the End in Mind & Design out Waste from the System
Use 100% natural fabrics in the creation of new clothing pieces. Natural fibres are a renewable resource, they have an array of wellness attributes for clients, makers and are biodegradable.
Make and adapt clothing as and when our clients need (customised on demand based on client's physical needs and style preferences). Extending the life of clothing in circulation.
Focus on responsibly managing any wastage through-out our end-to-end supply chain. In the case of fabric scraps: collection, recycling, reuse or composting of natural fibres.
2. Keep Clothing in Circulation for Longer Timeframes
Repurpose, reuse, upcycle and mend clothing already in circulation to help our clients extend the life of their clothing.
Inspire, educate and sell products and services to help clients care, store and extend the life of their clothing.
Use dead-stock fabrics to extend the life of what already exists (natural and synthetic fibres, the latter only if requested by Clients).
3. Grow & Stimulate the Demand for Local Artisan Makers & Reduce Logistics
Engage local independent & ethical clothing makers: women’s Custom Designers, Pattern Makers, Couturiers, Tailors and Seamstresses.
Work with local growers and producers of 100% natural fibres wherever possible - or those closest in neighbouring countries.
Reconnect women with local Artisan Makers in their community and stimulate their economic growth while reducing transportation emissions through shorter distribution logistics.
4. Enable Transparency & Traceability of Clothing Origins and Journeys
Identify data and digital solutions which enable capture of clothing origins, makers and their traceability across our supply chain. Implement once business allows. Until such time, capture manually as much as possible and accessible.
5. Measure, Account for and off-set our Social & Environmental Impacts
Measure our environmental footprint across our supply chain and off-set our impacts through social and environmental restoration & regeneration partners.