Our Founder's Story
"Fashion Industry one of the most polluting industries on the planet". Reading this headline, in January 2017, I was truly in disbelief. Researching and reading further, I could not unlearn what I now knew. I became consumed with researching and seeking out solutions, alternative models and taking action.
Coming Full Circle to Launch Simple Chic
My parents for the first 30 years of their life (first five years of my life), and multiple generations before them, were farmers from Southern Europe - living what some of us today aspire to achieve - a more sustainable lifestyle.
I came from generations of very talented and skilled female artisans and garment makers. Women who knew how to grow natural fibres; spin wool into yarn; knit; crochet and embroider; as well as create fabrics by weaving fibres on a loom. Skills and knowledge which were handed down from one generation to the next.
Past generations of women in our family were also clothing designers, knowing how to create and cut a pattern and skilfully sew a garment for personal fit and style. They valued and took pride in what they made and wore. Each garment lovely cared for and mended overtime to extend its life as long as possible.
Over the last 25 years, professionally, I have had the opportunity and privilege to lead marketing, product and digital transformation for multi-national brands both locally in Australia and across international regions.
This melding of my cultural heritage and professional experience which has lead, inspired and given me the courage to bring Simple Chic to life - a more empowering, female-centric and conscious approach to women's clothing. Good for people, our planet and future generations.
If you would like to learn more about the provenance of women's clothing - join our community as we share the behind the scenes stories. My best, Mira x