Coming Full Circle to Launch Simple Chic Women
My parents for the first 30 years of their life (first five years of my life), and multiple generations before them, were farmers from Southern Europe - living what some of us today aspire to achieve - a more sustainable lifestyle.
I came from generations of very talented and skilled female artisans and garment makers. Women who knew how to grow natural fibres; spin wool into yarn; knit; crochet and embroider; as well as create fabrics by weaving fibres on a loom. Skills and knowledge which were handed down from one generation to the next.
Past generations of women in our family were also clothing designers, knowing how to create and cut a pattern and skilfully sew a garment for personal fit and style. They valued and took pride in what they made and wore. Each garment lovely cared for and mended overtime to extend its life as long as possible.
Over the last 25 years, professionally, I have had the opportunity and privilege to lead marketing, product and digital transformation for multi-national brands both locally in Australia and across international regions.
This melding of my cultural heritage and professional experience has led, inspired and given me the courage to bring Simple Chic to life - a more empowering, female-centric and conscious approach to women's clothing. Good for people, our planet and future generations.
My very best, Mira x
Photos of Family Heirlooms: three pieces of fine needle work embroidery by three generations of women (myself, my mother and grandmother). Freshly picked flowers, in particular roses, from our family garden continue to be fond memories of nature's beauty in our home. Bottom right corner is a loved photo of mum and I - our clothing was designed and hand made by my mother Maria.